What Are SEO Keywords?

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Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines 'speaks the same language' as its potential visitor base with keywords for SEO that help connect searchers to your site. Keywords are one of the main elements of SEO.

1. Benefits of using WordStream’s keyword tools, including the Free Keyword Tool, for better SEO include. More SEO Keywords – Get FREE access to thousands of keywords plus keyword search volume data, mailed right to your inbox.; Targeted SEO Keywords - Filter your keyword results by industry or country so you can focus on the keywords that will really work for your account.
2. Keyword Density Checker is a tool built solely for the purpose of calculating the keyword density of any web page. The dev team at Small SEO Tools created the tool after finding out that some marketers were still stuffing their content with loads of keywords even without realizing it.
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Jul 31, 2020 1.9. Avoid Google Keyword Planner. Google Keyword Planner is designed specifically for AdWords – don’t use it for SEO! The competition is not for organic results. Google Autocomplete, or keyword tools that pull keywords from Autocomplete (like Answer The Public) are better at categorizing keywords and showing you the organic competition.And for the record, no keyword tool is better at.

In other words, you need to know how people are looking for the products, services or information that you offer, in order to make it easy for them to find you—otherwise, they'll land on one of the many other pages in the Google results. Implementing keyword SEO will help your site rank above your competitors.

This is why developing a list of keywords is one of the first and most important steps in any search engine optimization initiative. Keywords and SEO are directly connected when it comes to running a winning search marketing campaign. Because keywords are foundational for all your other SEO efforts, it's well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively organized for action.

Settling on the right SEO keywords is a delicate process involving both trial and error, but the basics are easy to understand. Here we’ll walk you through researching what your customers are looking for, discovering those keywords that will help you rank on a search engine results page (SERP), and putting them to work in your online content. Video naruto shippuden episode 171 subtitle indonesia.

Finding Your Best Keywords for SEO

Most beginning search marketers make the same mistakes when it comes to SEO keyword research:

• Only doing SEO keyword research once,
• Not bothering to update and expand their SEO keyword list, or
• Targeting keywords that are too popular, meaning they’re way too competitive.

Basically, SEO keyword research should be an ongoing and ever-evolving part of your job as a marketer. Old keywords need to be reevaluated periodically, and high-volume, competitive keywords (or “head” keywords, as opposed to long-tailed keywords) can often be usefully replaced or augmented with longer, more specific phrases designed not to bring in just any visitor but exactly the right visitors. (Who visits your site – particularly if they’re people who are actively looking for your services – is at least as important as how many people visit.)

And you’ve got to diversify. Here’s a tongue-twister that’s absolutely true: diversity is a key word in the keyword world. You’re not going to stand out if you find yourself using all of the same keywords as your competitors. Not only should you try new keyword search tools and keep track of the results, but you should feel free to experiment based on your own research – who else uses your keywords? And how do you make yourself stand out? By providing great content that truly answers the questions your prospective customers are asking with their keyword searches.

Using Our Free Keyword Tool

WordStream's free SEO keyword research tools that help you find your best, most relevant keywords—keywords that will drive ongoing web traffic and conversions on your site.

Benefits of using WordStream’s keyword tools, including the Free Keyword Tool, for better SEO include:

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• More SEO Keywords – Get FREE access to thousands of keywords plus keyword search volume data, mailed right to your inbox.
• Targeted SEO Keywords - Filter your keyword results by industry or country so you can focus on the keywords that will really work for your account.
• Grouping SEO Keywords - Learn how to organize your new SEO keywords into actionable segments using effective keyword grouping.

WordStream’s keyword toolset is also hugely valuable for PPC marketing – use the Keyword Niche Finder to identify new ad groups for your Google Ads (formerly known as AdWords) campaigns, and use the free Negative Keyword Tool to find negative keywords that will reduce wasteful clicks and save you money.

Making Your SEO Keywords Work for You

Now that you’ve found the best keywords, you need to put them to work in order to get SEO results (search-driven traffic, conversions, and all that good stuff).

So: how to proceed? On the one hand, SEO best practices recommend that you include relevant keywords in a number of high-attention areas on your site, everywhere from the titles and body text of your pages to your URLs to your meta tags to your image file names. On the other hand, successfully optimized websites tend to have thousands or even millions of keywords. You can't very well craft a single, unique page for every one of your keywords; at the same time, you can't try to cram everything onto a handful of pages with keyword stuffing and expect to rank for every individual keyword. It just doesn't work that way.

So how does it work? The answer is keyword grouping and organization. By dividing your keywords into small, manageable groups of related keywords, you’ll cut down on your workload (significantly), while still creating targeted, specific pages.

For example, let’s say you were running the website of an online pet store. You might be wise to create one keyword grouping for all your dog-related products, then one for all of your parakeet-related projects, etc. The next step would be to segment each individual group into smaller subgroups (parakeet cages, parakeet toys, parakeet snacks) and then even smaller groups for each type of product (low-fat parakeet snacks, luxury parakeet snacks… you get the idea). Now your pet store can create individual pages optimized for each small keyword group.

A marketer attempting to optimize a web page for the 'gourmet parakeet snacks' keyword group should consider doing most if not all of the following:

• Using the keyword in the title of the page
• Using the keyword in the URL (e.g., online-petstore.com/parakeets/snacks/gourmet)
• Using the keyword, and variations (e.g., 'gourmet parakeet snacks'), throughout the page copy
• Using the keyword in the meta tags, especially the meta description
• Using the keyword in any image file paths and in the images' alt text
• Using the keyword as the anchor text in links back to the page from elsewhere on the site

When optimizing your web pages, keep in mind that keyword relevance is more important than keyword density in SEO.

Need Help Finding SEO Keywords?

Try our Free Keyword Tool today. And, to make the most of your keyword research, be sure to check out our resources on keyword grouping and keyword niches.

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What is The Competition Doing?

Whenever you search for something in Google you only see what ranks. You don't see the hundreds or thousands of pages that have been filtered for pushing too hard.

If you are in the dark on what density levels are reasonable, consider patterning your approach after what is working right now.

1. search for your target keyword in Google
2. grab 5 of the top ranked pages from the search results
3. analyze each of them in a separate tab using this tool

Keep in mind that some highly trusted brands rank more based on their brand strength than the on-page content, thus if you are creating content for a newer & less-trusted website you would likely be better off putting more weight on results from smaller & lesser known websites which still managed to rank well in Google.

What Should My Keyword Density Be?

There is no single optimal or universal keyword density percentage. Each search query is unique & search engines compare (or normalize) documents against other top documents to determine some of their specific thresholds. Some keywords like 'credit cards' naturally appear as a two word phrase, whereas other terms may be more spread out. Further, some highly trusted websites with great awareness, strong usage data & robust link profiles can likely get away with more repetition than smaller, less trusted sites can.

As a general rule-of-thumb, when it comes to keyword frequency..

• from a trusted corpus of internal content (like someone's internal site search, or a database of select known trusted content authors), higher is generally better
• from a broad corpus of external content (like general web search, where many people have an incentive to try to game the system), less is generally better

Google On-page Classifiers

When Google rolled out the first Penguin update in April of 2012, they also rolled out some on-page classifiers which penalized some pages that had excessive word repetition.

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Lazy & uninformed cheap outsourced writing tends to be fairly repetitive - in part because people paid by the word to churn out cheap content have an incentive to bloat the word count, no incentive to trim the fat, and no incentive to do deep research. Google's leaked remote rater guidelines tells raters to rate low-information repetitive content poorly.

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In this day and age the primary use of these types of analysis tools is not to keep dialing up the keyword density, but rather to lower the focus on the core terms while including alternate word forms, accronyms, synonyms & other supporting vocabulary.

• High Density: The upside of aggressive repetition (in terms of helping boost rank for the core term) is fairly minimal & high keyword density increases the likelihood that the page may get filtered.
• Low Density (with variation): The upside of greater word variation (in terms of helping boost rank for a wide variety of related words) is significant & lower density on the core terms decreases the risk of the page getting filtered.

The video to the right discusses optimizing your on-page SEO strategy both for conversions & to include keyword variations in the content.

Good vs Optimal vs Overdoing Keyword Density

Due to web spam, density by itself is a fairly poor measure of relevancy (see slides 17 through 20 in this 2004 PDF from Google's Amit Singhal).

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Early / primitive search technology was not very sophisticated due to hardward & software limitations. Sega master system emulator mac os x. Those limitations forced early search engines like Infoseek to rely heavily on page titles and other on-page document scoring for relevancy scoring. Over the past 15 years search engines have grown far more powerful due to Moore's law. That has allowed them to incorporate additional data into their relevancy scoring algorithms. Google's big advantage over earlier competitors was analyzing link data.

Dr. E. Garcia explained why density was a bad measure of relevancy in The Keyword Density of Non Sense.

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• Other ranking factors
  • Search engines may place significant weight on domain age, site authority, link anchor text, localization, and usage data.
• Each search engine has it's own weighting algorithms. These are different for every major search engine.
  • Each search engine has it's own vocabulary system which helps them understand related words.
  • Some might place more weight on the above domain-wide & offsite factors, while others might put a bit more weight on on-page content.
  • The page title is typically weighted more than most any other text on the page.
  • The meta keywords tags, comments tags, and other somewhat hidden inputs may be given less weight than page copy. For instance, most large scale hypertext search engines put zero weight on the meta keyword tag.
  • Page copy which is bolded, linked, or in a heading tag is likely given greater weighting than normal text.
• Weights are relative.
  • If your whole page is in an H1 tag that looks a bit off, and it does not place more weight on any of the text since all the page copy is in it.
  • You probably want to avoid doing things like bolding H1 text as it is doubtful it will make a page seem any more relevant.
• Excessive focus on density falls short on a number of fronts.
  • When people focus too much on density they often write content which people would not be interested in reading or linking at.
  • Lots are queries are a bit random in nature. Roughly 20% to 25% of search queries are unique. When webmaster tweak up page copy for an arbitrarily higher density, they typically end up removing some of the modifier terms that were helping the page appear relevant for many 3, 4, 5 & 6 word search queries.
  • Semantic related algorithms may look at supporting vocabulary when determining the relevancy of a page. If you pulled the keyword phrase you were targeting out of your page copy would it still be easy for a search engine to mathematically model what that phrase was and what your page is about given the supporting text? If so, then your rankings will be far more stable AND you will likely rank for a far wider basket of related keywords.

Should I Even Use Density Analysis Software?

These types of tools are still quite valuable when used with the right strategies. The above points were referenced trying to fix old issues from outdated tips & was really just mentioning how 'optimizing' for some arbitrary exact density often misses the mark.

Using analysis tools can still help you uncover a lot of opportunities, including:

• looking at competing sites and discovering some good phrases (and modifiers) to use in your page content, which you may not have noticed at a cursory glance
• helping you to see if a page is way out of synch with top ranked pages
• helping you determine if a particular writer is writing naturally or using excessive repetition
• we also created this tool to help you compare pages side by side.

When I first got in the SEO game I remember some tools trying to tell me to tweak into these stupid arbitrary exact percentages & realizing (after the fact) how futile that was only fuled my rage toward such software. So we created this free tool to serve the legitimate functions of keyword density tools AND warn against some of the futile (& even counter-productive) uses as well. ;)

Usage Notes on How to Calculate Keyword Density

• Default settings: By default this tool..
  • includes the meta tags
  • does not show words that are part of the default stop list or terms with 2 or less characters in them.
    • You can click the check box to turn any of these features on and off.
• Stemming:
  • if a word appears as part of a longer word, the stem may show up under the word count of the core word
    • this is particularly common for things like the plural version of the word also being counted under the signular version of that word
  • to help visually highlight where terms appear on the page, you can use our SEO toolbar's highlighting function
    

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Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.

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